Book marketing plans for authors

We wanted to add this section at the top in light of everything happening with the coronavirus sweeping the world with so many shutdowns and quarantines, amazon has decided to cut down production considerablyand this includes paperback books. Youll be one huge step closer to having a successful book. Most authors spend 80% of their time writing a book, but only 20% preparing to market their book. Let me turn to the experts, you might think, going to amazon to search for guides on book marketing only to be presented with another amount of overwhelming options. Sometimes it helps to look at book marketing as what it really is a business. Marketing your book for selfpublishers and indie authors. Includes tips on building mailing lists, running promotions and advertising. How to create the ultimate book marketing plan free course.

The first thing authors should do before doing any type of marketing is to put together a marketing plan for their book. Although traditional media campaigns still play an important role in the marketing plans for new. Book marketing plan the definitive checklist book launch. It can be a single piece of paper, it can be a complex spreadsheet or a powerpoint. The success of your book marketing plan will depend on the author. Book marketing for selfpublished authors by joel stafford, the 90 day plan to marketing you. Strive to maintain an author brand that other authors want to emulate.

Learn some of the timetested book marketing strategies bestselling author barbara freethy recommends all authors try to reach new and. Free book marketing plan outline all freelance writing. This book marketing plan outline is a short form real marketing plan for indie authors meaning it goes beyond a simple, and often untargeted, list of tactics. Although traditional media campaigns still play an important role in the marketing plans for new books, they are no longer enough. Id say 10% of your book promotion strategies should be directed at social media. For some authors, like those who write business books, this. The goal is to build your website around you, the author, instead of around any one book or series. The ultimate book marketing timeline for indie authors ingramspark. How to write a marketing plan for your book youtube. Great book marketing ideas that will get people snapping up your novel or nonfiction masterpiece.

If youre sure your book is marketready, sit down with a pen and paper, or open up your favorite word processor and get ready to type. The below book marketing strategies for selfpublished authors represent a high level look at various traditional and digital book marketing. To maximize or perhaps even replace a traditional publicity campaign, you need to reach out to your audience directly by building and nurturing a strong online author platform. What to include in your book marketing strategy ingramspark. How to write a book marketing plan for publishing success. For new authors, there are a dizzying amount of marketing channels and activities to consider.

Yet, its the marketing part that determines if a book will reach. Sales top 10 marketing books of all time essential books for entrepreneurs who really want to understand how and why their customers buy. After years of helping authors build their platforms, and then use those platforms to launch top bestsellers, ive put together this checklist of proven book marketing methods to help you create your book marketing plan. How to write a book marketing plan will help authors develop a winning publishing strategy for their book. An interview with fauzia burke, author of online marketing for busy authors. Book publishing companies have been working for centuries to create effective book marketing campaigns. Book marketing for authors during the covid19 pandemic. Top marketing books for authors 51 books goodreads. Creating a detailed book marketing plan or author business plan will help you think about all the strategies and effort. This is a book marketing plan outline that you can use.